AHC Accepting Proposals for Marketing Initiative


AHC Accepting Proposals for Marketing Initiative


(Washington, DC)- The American Horse Council (AHC) is pleased to announce that they are accepting management proposals for the popular Time to Ride program. Time to Ride is an initiative of the AHC’s Marketing Alliance, formed in 2012 to connect people with horses and encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up 22 industry organizations and associations, all from various segments of the vast equine industry.


The Time to Ride program engages new and returning horse enthusiasts to increase participation in the industry primarily through its successful Challenge. The annual Time to Ride Challenge awards $100,000 cash and prizes to stables, clubs and professionals who introduce newcomers to horses through beginner-friendly outreach events. Additionally, the Pledge to Take a Friend Riding sweepstakes and Collegiate Challenge give equestrians of all backgrounds the chance to get involved by sharing the joy of horses with new participants.


“As we celebrate 5-years of the program, we can take excitement from the fact we have exposed over 120,000 people to horses,” said AHC President Julie Broadway. “For the new phase of the program we are seeking fresh ideas that will help further the ultimate goal of getting more people active with horses, as well as creating a demand for horse ownership and horse enthusiasts.”


To request a copy of the RFP or learn more contact AHC President Julie Broadway via email at [email protected]



View on AHC Website


About the American Horse Council


As the national association representing all segments of the horse industry in Washington, D.C., the American Horse Council works daily to represent equine interests and opportunities. Organized in 1969, the AHC promotes and protects the industry by communicating with Congress, federal agencies, the media and the industry on behalf of all horse related interests each and every day.  

The AHC is member supported by individuals and organizations representing virtually every facet of the horse world from owners, breeders, veterinarians, farriers, breed registries and horsemen’s associations to horse shows, race tracks, rodeos, commercial suppliers and state horse councils.